App Guidelines

This page summarises how you can help us by preparing your creative material to be ready for use within the app.

Fonts

Only certain fonts are available on the iPhone and iPad – click here for full details.

Images Sizes

Here’s a guide detailing the required sizes for all the image elements within an app, for iPhone and iPad, regular and high resolution.  Some more info is available here.

Video Sizes

Please provide all videos sized to 480×320 pixels and encoded in H.264 or MPEG-4 in .mp4, .mov or .m4v formats.

App Names

What is the character limit for the app name on the iPhone?  11 characters (in bundle display name in .plist file which will be displayed on your iPhone under your application).

Using HTML

You can provide HTML pages to be used in your app that include CSS.  Here is an emulator to give you an idea how the page will look mobile Safari.